Summer Camps

This week I've been assigned to create the marketing plan for the upcoming summer camps.  The first part was to design a poster advertising the camps with their times and dates.  Then I created a marketing plan document illustrating all of the components needed to effectively advertise the camps.  For the marketing plan I did some research on the target markets, survey responses, and also prices for advertising in places such as TV, radio, and local newspapers. I also learned that we can get free advertising if the local paper covers a story on the summer camps, so we will be looking into that more next week.  I will be designing a banner to be put up in the city, learning how facebook promoted ads work, and possibly writing a press release for the paper.

Here is the poster I have created that is being sent into print and also the draft of the marketing plan.