50+ Photography

For the marketing department we have photographs of events and activities to use to promote the parks and activities happening.  It was brought to our attention that we did not have many images of the 50+ participants and even less of them having fun being active. So, on Wednesday I went and took photographs of this age group doing zumba and of pickle ball on Thursday.  Here are a few of the images, I still need to edit and find the best ones but this was a great opportunity to practice my photography skills and see the things we are promoting and advertising.

Softball Advertisement

I created a quick design for a softball event that needed advertising for.

Easter Egg Hunt Poster

The two weeks before spring break I was given an assignment to create a poster for the Easter Egg Hunt coming up. Shortly after I also created a postcard to be sent out for the event.  Both have gone through printing and are now being used as advertisements for this event.

Gift Guide Brochure Continued

After presenting the last version of the brochure Ashley suggested some small changes and here is the newest version of the brochure.  I'm very happy with the design. Next I'm scheduled to work on an Easter Egg Hunt poster.

Gift Guide Brochure

My first official project is to create a "Gift Guide" brochure that provides the information for people to understand how to donate to the parks and recreation department.  It will be visually informative and provide examples and suggestions to make it easier. This is (at the moment) my final version. For the future I will try to upload images of works as I am working and making adjustments so you can see the progress of projects.

Blog Research

For my first assignment, I need to research blogs of other Parks and Recreation departments, either successful or not.  So far I have found a couple successful blogs:

Arlington

New Hampshire

Fresh Kills Park, NY

Montgomery

Each of these blogs / websites are visually engaging, not overwhelming with text, organized, and easy to navigate. We will need to incorporate these same aspects into Lynchburg's blog, and make sure it is updated regularly to keep traffic going through and hopefully raising awareness of city events.